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Creative communication tips to help drive sales

from Packaging Europe

It is a fact that good packaging design drives sales. Packaging is the face of your brand, your on-shelf advertising and, if well considered, provides standout on a crowded retail shelf. In practical terms, packaging assists consumers in identifying your brand whilst informing them of your product’s ingredients or contents. From an emotional perspective it intends to engage and make your product as attention grabbing and desirable as possible – writes Adrian Whitefoord, co-Partner of design consultancy Pemberton & Whitefoord. more

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