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Brand yourself — or others will do it for you

from By Hank Boyer

Try this right now: Open up a Web browser and Google your name. Finished? What appears about you is what customers, employers, recruiters and prospects will see. It's your brand. Recruiters and employers are discovering people on social media they'd like to employ, while prospects and customers are discovering people on social media who can solve their problems. So, based on what appears, are you a credible brand that inspires trust? more


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