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CIOs aren't getting what they need from CRM

from InformationWeek

CRM is a big-ticket software item that promises companies a way to work better with customers and give valuable insight into what those customers want and how they buy. It's a technology that CIOs are always evaluating, and it has fueled a cloud computing revolution thanks to companies such as and its SaaS tools. But is the promise of CRM being met? more

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