Strategies for meeting the 'immediacy' demand
Consumers' demand for ever faster service and the overall rapid pace of change in today's markets will force companies to completely rethink their supply chains over the next few years, says Thomas Craig, president of LTD Management. The trend to offer almost immediate delivery of orders is fast becoming global, says Craig. "We have seen stories about same-day delivery being offered in Madrid, in Germany, in 43 cities in China - the demand for immediacy is moving faster than supply chains can keep up," he says.
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