How your business can reap the rewards of a loyal customer base
from Business 2 Community
It's a lot easier to keep an old customer than win a new customer. In fact, it can cost seven times as much to gain a new sale than to retain an existing one. Needless to say, every business wants to grow their customer base, however it's far savvier to grow it while retaining your current one. The value current customer's offer can't be questioned and according to research from SumAll, 25 to 40 percent of custom for stable businesses comes from returning clients.
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