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5 tactics to make your emails more interesting

from MarketingProfs

When was the last time you were excited to take a look at your inbox? If you're like most people — including the people you market to — the answer is probably never. Let's be honest: Most emails are boring. Research backs that up: Social media tends to evoke "excitement" as the prevailing sentiment, but the first word that comes to mind for email is "productivity." Emails are a chore. more

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