This is what happens when you give customers more than they expect
Leonard Kim writes: On July 24, Uber partnered up with Capital One and celebrated the relaunch of Uber ice cream by giving away free ice cream to all their combined customers. I'm a Capital One cardholder and I have Uber on my iPad, so I figured, hey why not. I love ice cream after all. It's one of my favorite things that bring happiness into my life. Plus, bringing it to my office? That’s just great. So as a happy and excited consumer, what did I do?
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