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The fate of Google+ for business marketing

from By Emma Fitzpatrick

Google+ has often been the least favored and most neglected tool for social media marketers. Started in 2011, this was Google’s chance to create a thriving social network. However, while Google+ was able to quickly gain users, it was not able to truly engage them. The time spent on Google+ was minimal. Come 2013, Google began requiring users to sign up for Google+ to use Google products like YouTube and Gmail. As of now, that’s no longer true. more

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