Physics of marketing: Portals and branding
from Huffington Post
From Star Wars, Star Trek and all the other science fiction movies you may have seen, you probably know that portals or wormholes are postulated pathways through the fabric of space-time so it can be traversed must faster. That's exciting because our nearest stellar neighbor, Proxima Centauri, is 4.24 light years away. It would take many lifetimes to travel to its orbiting planets unless there is a portal, or shortcut, through which humans might travel.
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