Amazon Has Developed a New e-Book Format called KFX
from Good e-Reader
A few months ago Amazon rolled out the Bookerly font to its line of iOS apps and the Kindle Paperwhite 3. This new font was exclusively developed for e-reading in mind. In order to really take advantage of the new format, Amazon had to develop a new e-book format. In the past they used AZW and MOBI for the standard book, but they new one is called KFX.
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