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The dangerous dozen: 12 marketing miscues by new companies

from By Fred Berns

Why is that 50 percent of small businesses fail within their first five years? Insufficient capital is one reason behind that Small Business Administration statistic. Poor management plays a role, as does a lack of planning and a bad location. But misguided marketing may be the paramount problem. If your profits aren't what they could be, or should be, you could be messing up your marketing. You may be guilty of one or more of "the dangerous dozen." more


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