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Harness the power of promotional products

from Arizona Daily Star

How many pens do you use with the name of an Arizona business on it? According to Rieva Lesonsky, blogger for the DBA and CEO of GrowBiz Media, summer is a great time to take advantage of promotional items to spread the word about your small business. While pens are "evergreen," the popularity of other products changes. Make sure the product fits your audience and your brand. Selfie sticks could be perfect for a business that caters to teenagers, while engraved beer mugs would be a great giveaway for a beer distributor. more

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