Want to spend on marketing? Make sure to answer these 3 questions 1st
Of all the decisions that entrepreneurs face, deciding when to start investing in marketing is one of the most difficult. If you ramp up your marketing spending too early in your lifecycle, you run the risk of burning cash with very little to show. On the other hand, if you wait too long to get serious about marketing you risk being eclipsed by the competition and never reach the scale you desire.
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