12 blog marketing ideas to increase your reach
from Business 2 Community
Whether you're starting a blog from scratch or managing a long-standing blog with a solid base of readers, you and I are faced with the same fundamental problem. How do we as content marketers increase our reach and get more qualified audience members reading our blog content? Before blogs existed, news outlets had the same kinds of distribution challenges. Their solution in the real world was to find the stores and news stands where potential readers visited and made sure to sell copies of their newspaper or magazine there.
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