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How the physical web will change local marketing forever

from Forbes

Every so often a new technology sneaks up and changes the world before we can blink. Other times, we see a technology launch and we think to ourselves, "That's going to change life as we know it." Eddystone-URL a new beacon technology with the potential to impact everything from healthcare to entertainment, falls into the latter category. While few outside of the tech space know about Eddystone yet, it's only a matter of time before it becomes a household name. more

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