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Bulletproof redesigns Trebor mint packs

from Packaging News

Bulletproof was tasked with creating a design that would celebrate the Mondelez International-owned mint’s rich heritage while packing a visual punch on shelf. Bulletproof said it reworked Trebor’s red star brandmark ensuring it became the "heart" of the identity. A spokesperson said the new design exudes energy, alluding to the intense and explosive flavors within. From the star itself, tonal plays on color are emitted from the shape, enhancing the illusion of movement with "shards of freshness." more

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