Collaboration across the supply chain
from Packaging Today
Everywhere you look these days, you see collaborations: Brands working with other brands (such as Johnnie Walker and Dunhill), brands working with artists and fashion designers (like Absolut and Coca-Cola), architects working with artists (like Frank Gehry collaborating with artists HENSE, Chris Lux and Maya Hayuk on Facebook's new headquarters at Menlo Park), and designers working with brands (like Nigel Coates and Lloyd Loom, or Jasper Conran and Stuart Crystal).
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