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Amazon's data-driven approach becoming more common

from The Associated Press via Industrial Distribution

A New York Times article recently portrayed Amazon's work culture as "bruising" and "Darwinian" in part because of the way it uses data to manage its staff. The article depicted a work culture where staffers are under constant pressure to deliver strong results on a wide variety of detailed metrics the company monitors in real time — such as what gets abandoned in peoples shopping carts and what videos people stream — and encouraged to report praise or criticism about colleagues to management to add to more data about workers performance. The story led to an outcry on social media. more


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