How private communities create value for your association members
The goal of the "outside in" model is to continually increase the value to your consumer. Our society is fast-paced and you need continuous innovation in different ways to maintain relevance and grow. Consider the capability for constant connectivity that we have today through social media and other channels. Today, value is moment by moment rather than consumed once a year or every few months. The value of membership is not a package of static benefits; the value of membership is a structured member community where members can collaborate with each other, access information in real time, and answer questions to help other members.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063