Why one association created its own ad agency
from Associations Now
How has your association used its industry expertise to demystify stereotypes or help others better understand your members? Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to help companies better identify with and target the 50+ generation.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063