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Facebook's new donate button helps charities build donor lists

from From The Chronicle of Philanthropy

Some 20 months after it began experimenting with the concept, Facebook said it is rolling out a "donate now" button for all nonprofits' pages and paid advertisements on the social-media site. Clicking on the button prompts a pop-up message that reads "Make a donation to show your support," followed by the statement "Not endorsed by or affiliated with Facebook." Users are directed to the websites of the various organizations, where payment information must be entered to make a contribution. more

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