Marketing green products through package design
from Packaging World
The emerging shopping behaviors of millennial consumers — including product evaluation, selection, and channel preference — are having a significant impact on package design. Their interest in items that are natural, organic, and/or tied to a cause are not only driving package appearance, but also the messages conveyed. Therefore, there are a number of things you should consider when creating packages for the “green” products in demand by today’s shoppers.
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