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Designing immersive packaging experiences for intense connections

from Brand Packaging

Brand desire is the ultimate level of consumer affinity, and it is driven by how the brands reflect the aspirational mirror of the target group’s self-worth. Luxury companies such as Chanel, Dior and Estée Lauder have been able to resist the gravitational pull of commoditized categories by answering the consumer needs beyond basic wants and moving their brands toward desire. more

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