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Do you want to shop where they analyze your eye movements?

from By Peter Moloney

A new startup can analyze eye movements as customers browse in a store. Based on that, it triggers email offers to their mobile phones in real time. Wow. I hope that company lists customers on their website so I know where not to shop. Email promotions that personalize offers based on the interests of each individual customer will increase response rates. OK, but how do you know what offers will be most interesting to each customer? That's not so easy. more

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