When brands try to hard on social media
Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever — 80 percent of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. But it turns out engagement is down over last year.
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