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Marketing to millennials: Tips for payers and providers

from Medical Economics

Marketing to millennials — defined as tech savvy, mobile-first, mostly 20-somethings seeking real-time access to information — is a daunting task for healthcare organizations: payers and providers alike. Many millennials insist they're too young and healthy to need health insurance. And, when they do seek medical attention, they come armed with information, sometimes inaccurate, gleaned from the Internet. more

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