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Recruitment advertising: Making diversity your message

from Personnel Today

In November 2014, race campaigner Rev. Jesse Jackson wrote open letters to both Microsoft and Apple bemoaning what he saw as a serious lack of commitment to diversity. Microsoft, which has 100,000 staff in 190 countries, is typical of the tech sector: Its workforce is 71 percent male, 29 percent female and 60 percent are white. At Apple the figures are similar: Staff are 70 percent male, 55 percent white. more


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