How to market your book to a niche audience
Running book marketing campaigns with a specific target audience in mind will help ensure you spend your money and time on channels that reach the readers most likely to purchase your books. To do this, you need to know enough about your audience to know what kinds of books they're searching for, and to cater your marketing copy — retailer descriptions, synopsis on your website, blog posts and interviews, tweets, etc. — to these search queries.
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