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6 scientific tips to improve your writing

from Futurity.org

A new book uses insights into the reading brain to give writers clear-cut, science-based guidelines on how to write anything well, from an email to a multi-million-dollar proposal. Yellowlees Douglas, an associate professor of management communication at the University of Florida, wrote the book to satisfy her frustrated students' needs for a guide to writing that "didn't just tell my students to imitate Hemingway, as one of them put it," Douglas says. more


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