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The biggest hurdles publishers face in monetizing digital video

from Digiday

Just about every publisher is pouring money into developing digital video, and it's easy to see why: It's the fastest growing format of the non-mobile display-related market, according to the Interactive Advertising Bureau, growing 17 percent to $3.3 billion from $2.8 billion in 2014. Other formats are flat or up in the single digits. But those are hard-earned dollars, as publishing executives know. more


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