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Why Facebook's Dislike button is such a smart marketing move

from ZDNet

Facebook's Dislike button will be a quick way to emote or share what they are feeling when they post according to Mark Zuckerberg during his recent Q&A session. Zuckerberg said that people on Facebook wanted to "express empathy," for example: the refugee crisis, or someone passing away. He said that users may not feel "comfortable to Like that type of post." The Dislike button will help Facebook users to express that they understand your sadness — or that they relate to how you are feeling. more

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