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The power of packaging design

from Packaging Europe

What are the main considerations in packaging design for FMCG products? The rate of change in the retail environment (and the catalysts for that change) has created a couple of real challenges for FMCG brands. Packaging now has to work in a variety of different selling environments (online and offline); a small thumbnail on a computer screen is a difficult place to utilize packaging design to entice the consumer through beautiful, tactile and engaging packaging - so omni-channel is one of those challenges. more

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