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Snickers follows Coke's lead for personalized package design campaign

from The Drum

Snickers has taken inspiration from Coca-Cola for its latest packaging design which has seen the Mars-owned chocolate bar replace its branding with 21 symptoms of hunger. The new designs for the Hunger Bars, which appear to be influenced by Coca-Cola’s successful "Share a Coke" campaign, feature words such as Cranky, Impatient and Whiny, and maintain the brand’s "You’re Not You When You’re Hungry" positioning. To launch the packaging, Snickers ran a humorous ad online featuring a hotline operator receiving calls from the public in need of a Hunger Bar for a peckish friend. more

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