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Generation Y's reluctance to garden linked to fear of failure

from Greenhouse Grower

The rookie gardener is easily spotted at a garden center by her nervous and unsure energy that’s as glaring as a scarlet letter, or by his exuberant, self-assured confidence that is only otherwise seen at a college fraternity party. They are our industry’s enigma, our kryptonite, the treasure chest we cannot open. The rookie gardener’s reluctance to garden isn’t from our industry’s lack of targeted marketing or encouragement but from millennials' fear of failure. more


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