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How to build real relationships with customers on Twitter

from Small Business Trends

So you’ve developed a strategy to target potential customers on Twitter — bravo. But that’s just the beginning. Creating engaging content and developing relationships on Twitter are the next big hurdles. Average Twitter users follow at least five businesses, and 37 percent of users buy from the brands they follow. You can capitalize on these odds by building relationships on Twitter through smart, well-planned messaging. more

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