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Building relationships: The speed dating world of online marketing

from By Ryan Clark

In the speed dating atmosphere that is online digital display advertising, a landing page is your company's representation. You only have a few moments to forge the closest thing you can to a relationship with the objects of your desire. Plus, never forget: This is a competition — there are other suitors — so your landing page can be your greatest asset. It must be clear, and it must be concise. What are the best ways to lead your user from "click to customer"? more

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