Building relationships: The speed dating world of online marketing
from By Ryan Clark
In the speed dating atmosphere that is online digital display advertising, a landing page is your company's representation. You only have a few moments to forge the closest thing you can to a relationship with the objects of your desire. Plus, never forget: This is a competition — there are other suitors — so your landing page can be your greatest asset. It must be clear, and it must be concise. What are the best ways to lead your user from "click to customer"?
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