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The data-driven do's and don'ts of online advertising

from By Emma Fitzpatrick

Pay-per-click ads seem like a great deal. Digital ads are only shown to your target audience, you only pay when someone interested clicks, and each click isn't too expensive. Those clicks add up quickly, though. Companies on average spend 8 percent of their marketing budgets on PPC ads. Yet a new study found that 79 percent of people almost never click on those ads. Learn the data-driven do's and don'ts of online advertising — using the data from this new study. more


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