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3 creative marketing strategies inspired by music industry's collapse

from Entreprenuer

What changed the music industry? Maybe it was Microsoft, which in 1997 incorporated digital music support into its Windows Media Player, allowing users to conveniently listen to music from their computers. Maybe it was the introduction of Napster in 1999, which perpetuated the use and distribution of MP3s to millions of users worldwide — although the true streaming revolution might have started when Radiohead released Kid A in 2000. more

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