|AUTM 2016 Annual Meeting Keynote Speaker Announced
VP Innovation and Entrepreneurship
The Coca-Cola Company
AUTM has announced that David Butler, Vice President of Innovation and Entrepreneurship for The Coca-Cola Company will be the Keynote Speaker at its 2016 Annual Meeting. Butler is a designer, entrepreneur, educator, and leader on a mission to make it easier for starters to scale and scalers to start. His new book Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too), co-authored with Linda Tischler, explores the relationship between design, startup culture, and corporate growth. It is the first book written by a current employee at Coca-Cola.
David Butler first joined Coca-Cola to revolutionize the company’s approach to design — not just how things look, but a holistic, systems-based approach to create growth across the business. In his talks, Butler reveals the secrets of Coke's ongoing success and how his new startup-focused venture platform is poised to change the way large organizations innovate.
This insightful and entertaining session will inspire attendees to apply the agile start-up mentality to their own professional success.
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