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Why every marketing department needs a data scientist

from Marketing Land

Back in the "old days"(not so very long ago), if a junior marketer had a question, he or she would seek out the most senior member on the team — the person with the most experience who always had the best answers to the questions or knew where to get them. Their answers were backed up by their experience, which was a very different kind of data from what we see today. more


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