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How to capture customer attention in a world of information overload

from Forbes

Attention spans have become shorter than at any time in human history. As a result, entrepreneurs who wish to get their message out and catch the eye of would-be customers must be more creative than ever before. There is just too much information out there, some of which pushes your product or service out of your customers’ view. So, how can you cut through the fog and get the attention of the right people at the right time to make a sale? Here are four approaches to consider. more


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