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8 steps effectively measure your digital marketing strategy

from The Financial Brand

Measurement is at the core of effective digital marketing. Indeed, the power of measurement is what makes digital channels so alluring. But developing a measurement system is not simply about building a dashboard and sending out reports every week. With the right strategy in place — one that clearly defines the data you need to measure success — you’ll be able to show how marketing contributes to your organization’s bottom line. When developing your digital marketing and measurement strategy, here are eight steps you must take. more

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