Why email marketing is more effective than social media
Author Jeff Cornwall writes, "When we were getting ready to launch our business, I assumed that with a good base of followers in social media that I had all that I needed to attract entrepreneurs to sign up for our subscription platform. However, I soon learned that digital marketing is a lot more complicated than I thought. Although social media is ideal for promotion and building awareness, it does not always work well to get customers to act. For many digital businesses like ours, email remains the most powerful tool to close the sale and gain paying customers."
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