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What small business can learn from force of the Star Wars marketing blitz

from Entrepreneur

It almost seems unfair, doesn't? I’m talking about the Disney-Lucas film connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super-heavyweight marketing marriage, let's look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, "Star Wars: Episode VII – The Force Awakens" and outline five lessons we can use in our small business marketing campaigns. more

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