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5 ways to maximize word-of-mouth marketing

from Entrepreneur

For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. At one time, this type of word-of-mouth review was simple and straight-forward. Then, technology entered the picture, the way we interact with one another changed drastically and it became easy to discount the human aspect of marketing and business. more

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