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Measuring what matters: The challenge of church metrics

from Pivot

When something matters to us, we measure it. That is one of the unquestioned premises of the church growth movement. Unquestioned premises should always be questioned. When we do so, we discover that church metrics don’t measure the things that matter. Because the things that matter – like love, faith, holiness and hope – are not quantifiable.  Since we're unable to measure things of real value, we measure things that are values-adjacent. Like church attendance, offerings, small group involvement, and the like. Those metrics are important. They're a minimum requirement for good stewardship. But we should never forget that, at best, they're stand-ins for the real thing. more

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