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Time for a packaging change?

from Brand Packaging

Packaging is arguably a brand’s most important marketing vehicle. Packages directly impact purchase decisions at shelf, influence satisfaction and usage in the home — and they serve as the embodiment of the brand across all media, from advertising to social media. Yet while marketers regularly benchmark product performance and track the impact and wear-out of their advertising, very few apply a similar discipline to the timing of their packaging decisions. Instead, pack changes are typically reactionary. more


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