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How to use YouTube for effective video marketing

from By Mayur Kisani

YouTube is the second-largest search engine in the world, which means that it has immense marketing potential for companies and brands. Here's something you probably didn't know: With more than a billion users, YouTube overall — and even YouTube on mobile alone — reaches more 18-34 and 18-49-year-olds than any cable network in the U.S. Here's how companies and brands can effectively leverage these numbers to reach more of their target audience. more

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