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Small Business Saturday: The antithesis of Black Friday

from Forbes

Small Business Saturday, driven largely by American Express, is designed to draw more consumers to mom-and-pop shops and small retailers. Now in its sixth year, the observance falls on Nov. 28. The "Shop Small" movement encourages people to patronize at small businesses, and millions of individuals, including President Barack Obama, have embraced it. How effective is the promotion? In 2014, a reported $14.3 billion was spent by 88 million consumers on Small Business Saturday, and the number has gradually increase since its inception. American Express provides signage, email templates, and free listings on more

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