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How to create a social media marketing plan in 5 steps

from By Emma Fitzpatrick

The average marketer spends 11 hours per week on social media, while small business owners typically invest 6 to 10 hours. What seems like a staggering amount of time is actually time well spent. Having an effective, achievable and actionable social media marketing plan increases your customer engagement and retention rate. Engaged customers buy 90 percent more frequently and are five times more likely to indicate you as the only brand they would purchase from in the future. more

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